Communications Committee Update

It was great reconnecting with our members at the Annual Meeting in Seattle. We had a productive meeting and shared ideas to further enhance our community and outreach efforts. I am excited to announce the long-anticipated expansion of our social media presence. In addition to our existing presence on Twitter, we plan to connect with our members on LinkedIn and Facebook. This expansion marks a significant step forward in our efforts to engage with you across multiple platforms. In this initial phase, we will focus on establishing communities on these platforms. To streamline our efforts, content curated by our dedicated social media volunteers and our management company’s social media team will be seamlessly distributed across all platforms using Buffer, our social media account manager. Buffer allows the content created by our team to be amplified on multiple platforms simultaneously without added work.  Looking ahead, we’re excited about the possibilities for further expansion. We envision exploring additional platforms to ensure we reach all our members wherever they may be.

As we work on this new chapter, we’re also exploring innovative approaches to content creation. One exciting idea that emerged from our discussions is introducing more video-based content. For instance, we’re exploring the concept of a “Member Spotlight” video series to showcase the outstanding contributions of our board of directors, committee leaders, and volunteers. Additionally, we will collaborate with the Women in Critical Care Workgroup; together, we aim to produce compelling video content that offers insights into women’s daily lives in Anesthesiology Critical Care, demonstrating how they navigate the balance between personal and professional aspirations.

In this issue of the Interchange, we have articles focused on the vital role critical care anesthesiologists play outside the operating room, the role of coaching and mentoring in anesthesiology critical care, a message from our new SOCCA President Dr.Nunnally and much more. We hope you continue to share any projects and perspectives with SOCCA. Your participation is invaluable to the continued success of SOCCA, and we look forward to welcoming new voices and perspectives. Please follow us on X @SOCCA_CritCare and follow our new accounts on Facebook and LinkedIn.